Electrolytes are ionized minerals that have a charge and thus conduct electricity.




Minerals are nothing more than elements—like chromium, magnesium, iron, zinc, and so on. They are the elements that comprise the entire universe, this earth, and everything on it, including you and your pet.

Your pet’s body is truly a masterpiece formed from these same elements. As such, it is important to constantly replenish your pet’s body with the elements it expends on a daily basis.

Chemical and electrical processes are occurring within your pet’s body at every moment. These processes can only function correctly if the proper balance of minerals is continually being supplied to your pet’s system. Iron for her blood, sulfur for her muscles, calcium for her bones, and an aggregation of many other elements in balanced trace amounts help to ensure the proper function of your pet’s body.


An ion is a mineral or element that has a positive or negative charge. On the molecular level, that means the element has either too many or too few electrons. This unstable ionic state allows the element to bond readily with water, making it possible for the body to absorb it. In this state, an element has specific positive or negative electrical signatures that cause a dynamic equilibrium to take place. The body can then facilitate changes to move nutrients to the areas that need them.


You may collect silver coins, wear a platinum ring, or have a gold filling. You’ve likely sipped tea poured from a copper kettle, eaten a cookie from a fancy tin container, or traveled on an airplane made of titanium. But did you know that these elements and many others—in very small, balanced trace amounts—are critical to your pet's health? Although trace minerals are no longer as plentiful in the foods our pets eat, they exist plentifully in their proper proportions in the mineral-rich waters of the earth’s oceans and seas.


Every second of every day your pet’s body relies on ionic minerals and trace minerals to conduct and generate billions of tiny electrical impulses. Without these impulses, not a single muscle, including your pet’s heart, would be able to function. Your pet’s brain would not function and the cells would not be able to use osmosis to balance your pet’s water pressure and absorb nutrients.